SHU presents itself as "the place to be for a casual drink ... from 9 p.m. onwards. Not as a restaurant, but as a nightlife resort: a cocktail bar that transforms into an energetic club space as the night progresses. The concept is clear and powerful: from 9 p.m. SHU is the place for a fine cocktail, good atmosphere and live beats. Not surprisingly, the sound system, provided by L-Acoustics, helps make the transition from lounge to club seamless while respecting the surrounding neighborhood.
The space is cleverly divided: an elegant cocktail bar area, a cozy lounge ánd a dance floor with house, disco and funk that slowly heats up to nightly lift-off. The guest mix? A blend of international visitors, locals, expats. The atmosphere is described as chic, relaxed, but always high-energy.
SHU is open seven days a week from 9 p.m., a different groove every night until the early hours. Reservations can be made through the website, and guest-list or VIP tables are used for some nights.
In a broad sense, SHU offers something you don't easily come across: a place that transforms your evening, where storytelling through music plays a starring role - with cocktails prepared by award-winning bartenders, a sound system that feels and echoes the energy, and a space that remains elegant and intimate despite the beats that pile up (plekkies.).
"SHU is the evening boost where drinks, music and fashion come together - this is where the night reboots at its best."
SHU proves that nightlife in Amsterdam upscale does not mean becoming aloof. It's luxury that rings true, with a club feel that lingers.
READ ALSO
Koffietafelboeken.nl is an online bookstore specializing in coffee table books by the world's best-known artists, photographers, designers, fashion and interior designers, architects, chefs and publishers such as Taschen, Assouline, Rizzoli, TeNeues, Phaidon, Idea, Thames & Hudson, Hannibal, Mack and...